Anchors Aweigh! - Coastal Virginia Magazine
It is with great pleasure that we announce the most sweeping brand transition in our history--we will now be known as Coastal Virginia Magazine. The name change and respective magazine redesign (which will be unveiled for the first time in print in the November/December issue) were created in-house to reflect the evolution of Hampton Roads Magazine as the region’s most successful city and lifestyle magazine.
The rebrand to Coastal Virginia Magazine includes a striking new visual identity within the magazine, a refreshed logo to reflect the name change and revised color palette. Additionally, the web site has been updated to CoastalVirginiaMag.com, and the weekly e-newsletter will be separated into four different mailing lists to reflect the change: The “It” List, The Coastal Dish, Coming Soon to Coastal Virginia and Keeping Up with Coastal Virginia.
WHY THE CHANGE?:
Intellectually, descriptively and geographically, Hampton Roads is a place—an MSA combining nine cities and multiples counties, primarily in southeast Virginia. Coastal Virginia, however, is highly descriptive as a place and as a lifestyle that conjures images of life by the water, tempting seafood and local flavor, coastal communities and destinations, businesses, products, events and more.
As a lifestyle magazine first and foremost, this name change is the only logical choice, and essential for our publication and future growth.
WHAT WILL NOT CHANGE:
Our embracing of our commonalities across the region hasn’t changed. Our commitment to the region as a whole is the same. The publication’s initial mission statement 13 years ago included a commitment to quality content and superior design that influences, informs, entertains and celebrates life in the region—that mission remains the same with Coastal Virginia Magazine.
Built on a history of value, quality and passion, Coastal Virginia Magazine will continue to represent the region and celebrate its unique charm, customs and ways of living.