Virginia Simon centers to participate in Susan G. Komen 2017 More Than Pink™ Movement


Oct 2, 2017 to Oct 31, 2017
09:00 AM until 10:00 PM

This event occurs daily, every 1 day(s).


Simon will continue its engagement as one of five national Susan G. Komen® sponsors through its Virginia centers, including Norfolk Premium Outlets and Williamsburg Premium Outlets. The initiative encourages employees, retailers and shoppers to participate in activities and contribute to the achievement of Komen’s bold goal of reducing current U.S. breast cancer deaths by 50 percent by 2026.


“Our shoppers, retailers and employees have demonstrated their support and commitment to Susan G. Komen over the last two years by participating in all of our fundraising activities,” said Kathie Strauss, director of marketing and business development at Norfolk Premium Outlets on behalf of both area Simon centers. “We look forward to another successful campaign this year and are focused on fighting a disease that affects so many in our community.”


”We’re honored to continue our partnership with the Virginia Simon centers and are inspired by their dedication in raising funds and awareness in the fight against breast cancer,” said Christina Alford, SVP of Development at Susan G. Komen. “The generosity of Simon is making an incredible impact on the lives of countless women and men and we look forward to what this partnership will bring in the year ahead.”


Visitors to the Virginia Simon centers will notice the pink theme carried out at the Guest Services booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:


  • Norfolk Premium Outlets:
    • Discount Card Program:
      $10 Discount Cards will be sold at Guest Services providing 25 percent off one item at over 25 participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.
    • Gift Cards:
      Simon is offering a Susan G. Komen Visa® Simon Giftcard. For every Gift Card purchased at Guest Services, Simon will donate $1 towards Susan G. Komen.**
    • Hero Wall:  September 29 – October 31

      Shoppers are invited to celebrate loved ones impacted by breast cancer at the Hero Wall!           With the purchase of a $1 sticker to benefit Susan G. Komen Foundation, guests can add             the names of their personal heroes to the wall as a testament to the strength of Norfolk      community members all month long!

  • Runners Savings Passport: October 13 – October 20

      Registered Race for the Cure Tidewater runners or walkers will enjoy a complimentary      savings passport when they present their race number tear-off at Guest Services       from     October 13 to October 20

  • SGK Race for the Cure: October 14, 2017

            Get geared up for the big Race for the Cure onsite at Norfolk Premium Outlets. Guests    can ask questions, take selfies and register to race for the cure!




Norfolk Premium Outlets

Additional Information


BRAVE Public Relations



Contact name

Laurel Haislip

Contact email

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.

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