Celebrate Summer with Landshark Lager and Zac Brown Band
You know that Zac Brown likes his chicken fried and cold beer on a Friday night. What you didn’t know is that he prefers Landshark Lager.
The Grammy Award-winning country music artist is teaming up with the popular beer brand this summer to bring imbibers a few surprises when they purchase the refreshing island-style lager. First, consumers will notice a cutout of a Landshark Lager logo with a fin on the 12-pack cardboard case. The cutout is actually an iron-on transfer that can be ironed onto a T-shirt or other clothing. Suddenly, beer drinkers have their own beachwear in minutes—along with a frosty can in their hands.
Speaking of the can, Landshark has designed three limited-edition Zac Brown Band cans that draw inspiration from a different aspect of the Zac Brown experience, from the band’s pre-show rituals to concert footage to post-show celebrations.
That’s not all; by “blipping” the Landshark can using the blippar app on a mobile device, fans will get the exclusive behind-the-scenes content from the band all summer long. It’s like having a backstage pass right from your beach chair.
Tips for transferring image:
Set iron to highest temperature, without steam.
|Using a circular motion, iron all areas of image for 2–3 minutes with center of iron.|
|Let cool for 1 minute before slowly peeling off transfer.|
|Put on that T-shirt, grab a cold Landshark, turn on some Zac Brown Band, and celebrate summer in the best way possible.|
Catch Zac Brown Band on Saturday, October 12 at Farm Bureau Live, Virginia Beach.