America Goes Red

American Heart Association celebrates 10 years of saving women’s lives

The American Heart Association in Hampton Roads

For 10 years, women have been fighting heart disease individually and together as part of the Go Red For Women movement. More than 627,000 women’s lives have been saved, thanks to the collective energy, passion, time, money and HEART of the 25 million Americans who have supported this movement. But the fight is far from over. American Heart Association

“Now is the time to act. Heart disease is still the number one killer of women, and ninety percent of women have one or more risk factors for developing heart disease,” said Donna Arnett, Ph.D., M.S.P.H., president of the American Heart Association. “With the right information, education and care, heart disease in women can be treated, prevented, and even ended.”

In recognition of the 10th National Wear Red Day on February 1, 2013, Go Red For Women asks that Women Go Red, across the country in new and bold ways. In the past, we have proudly worn red. But this February, let’s do more than that. Let’s make sure that every landmark, every Main Street, every organization and home in America goes red. Let’s turn America RED to shine a spotlight on heart disease in women.

Paint The Town Red Event In Hampton Roads

This month, the American Heart Association will kick off Hampton Roads efforts with a community awareness event called “Paint the Town Red.” Local Sherwin-Williams stores donated red paint and will allow American Heart Association volunteers to paint red dresses on windows at all of their locations throughout Hampton Roads to help raise awareness about the Go Red for Women campaign. Free materials educating women about heart disease signs, symptoms and prevention will be available in each store throughout the month of February.

“The Go Red For Women movement has been impacting the health of women for 10 years, and as a result, 330 fewer women are dying per day,” said Stephanie Phipps, American Heart Association Executive Director for Hampton Roads. “We should all feel empowered by this amazing accomplishment and use it as motivation to continue to fight this deadly disease. We can truly make a difference.”

The inaugural 2013 Hampton Roads Go Red for Women Luncheon in May will raise funds to expand awareness, promote education, and build passion among Hampton Roads women to know their personal risk for heart disease, the No. 1 killer of women. For more information or to purchase a table or tickets, please call 757-628-2610. Visit or visit us on Facebook to learn more and get involved. Together, we can end heart disease. Women Go Red.

Go Red For Women Fact Sheet 2012-2013 American Heart Association

It’s time for women to stand together in the fight for their lives. Because heart disease is their No. 1 killer, affecting more women than men. Because it’s more deadly than all forms of cancer combined. Because women we love are dying and many more are impacted every day.

But the strength of mothers, sisters, daughters and friends fighting side by side is more powerful than any killer. For 10 years, women have been fighting heart disease individually and together as part of the Go Red For Women movement. They have proudly worn red, shared stories of survival and begun to understand the truth about women’s hearts and how heart disease can be prevented.

More than 627,000 women’s lives have been saved, but the fight is far from over. Now is the time to shout louder, stand stronger and demand change. It’s time to come together in a movement that is not just FOR women, but BY women. It’s time for women to Go Red.

Because our health is non-negotiable, because women have the power to save lives, and because the best force for women is women. Together, we can end heart disease.


Heart disease is the No. 1 killer of women – mothers, sisters, daughters, friends – and is more deadly than all forms of cancer combined.

  • Heart disease causes one in three women’s deaths each year, killing approximately one woman every minute.
  • An estimated 43 million women in the U.S. are affected by heart disease. l Ninety percent of women have one or more risk factors for developing heart disease.
  • Since 1984, more women than men have died each year from heart disease and the gap between men and women’s survival continues to widen.
  • While one in 31 American women dies from breast cancer each year, heart disease causes one in three deaths each year.

Heart disease in women requires more attention, more research and swifter action.

  • Heart disease is the No. 1 killer of women, yet only one in five American women believe that heart disease is her greatest health threat.
  • Women comprise only 24 percent of participants in all heart-related studies.
  • Women are less likely to call 9-1-1 for themselves when experiencing symptoms of a heart attack than they are for someone else.

The American Heart Association’s Go Red For Women movement has been impacting the health of women for 10 years.

  • More than 627,000 women have been saved from heart disease.
  • 330 fewer women are dying per day. Women who Go Red are more likely to make healthy choices.
  • Nearly 90 percent have made at least one healthy behavior change.
  • More than one-third have lost weight.
  • More than 50 percent have increased their exercise.
  • Six out of 10 have changed their diets.
  • More than 40 percent have checked their cholesterol levels.
  • One-third have talked with their doctors about developing heart health plans.


In celebration of the 10th National Wear Red Day on February 1, 2013, Go Red For Women is asking all women across America to join us in making America Go Red and save women’s lives!

Learn More at GoRed

  • Meet the 2013 Go Red Women, heart disease survivors and activists who are passionate about sharing their stories and saving other women’s lives!
  • Watch “Just a Little Heart Attack,” directed by and starring Emmy-nominated actress Elizabeth Banks directs, and inspired by the real-life stories of women who have been affected by heart disease.

Participate in the 10th Annual National Wear Red Day (February 1, 2013):  Show your support by wearing red to build awareness and inspire action. 

Give: Donate to help fund lifesaving research and educational programs. l Volunteer: Contact your local American Heart Association office at 757-628- 2610 to see how you can get involved.


The American Heart Association’s Go Red For Women movement has been impacting the health of women for 10 years. More than 627,000 women’s lives have been saved, but the fight is far from over.

Now is the time to shout louder, stand stronger and demand change. It’s time to come together in a movement that is not just FOR women, but BY women. It’s time for women to Go Red. Visit for more information or call 1-888-MY-HEART.

The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc., with additional support from cause supporters.

Red dress paint generously donated by local Hampton Roads Sherwin-Williams stores.

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